data-driven,

human-centered

strategy

> earth-based brand + marketing consultancy finding you fresh space to roam

John Frahm and Jaye Peterson of Space Horse Strategy

we serve modern business leaders that share our belief that art and science coexist in all great work

an idea without evidence is merely speculation

an idea without creativity is easily ignored

but an evidence-based, creatively-driven idea becomes transformational strategy

with you, we create bespoke strategy that humanizes our world and elevates your brand to extrastellar heights

helping leaders

> define foundational objectives to reveal strategic market opportunities

quantitative + qualitative research

workshop design + facilitation

trend + culture research

organizational growth planning

> generate single-minded propositions to occupy meaning in hearts and minds

audience mindset, motivation + messaging

brand platform + positioning

brand architecture portfolio planning

competitive + whitespace definition

> craft purposeful journeys to fulfill customer wants and needs

customer experience mapping

marketing communication frameworks

go-to market planning

measurement + optimization frameworks

work

Puma client logo for Space Horse Strategy
Snowfoot client logo for Space Horse Strategy
Polaris client logo for Space Horse Strategy
Anheuser-Busch client logo for Space Horse Strategy
Let 'em Run client logo for Space Horse Strategy
Camelbak client logo for Space Horse Strategy
World View client logo for Space Horse Strategy
Minnesota Zoo client logo for Space Horse Strategy
Explore Minnesota Tourism client logo for Space Horse Strategy
Microbiologics client logo for Space Horse Strategy
Bluestorm client logo for Space Horse Strategy
Vasque client logo for Space Horse Strategy
REI client logo for Space Horse Strategy
State of Washington Tourism client logo for Space Horse Strategy
Google client logo for Space Horse Strategy

kind words

“Space Horse has added value to our business, brand and product. Quality, intensely thoughtful, work on a diverse range of assignments.”

Robert B., CEO + Founder

“Trusted at every client level, from executive to board, team member to stakeholder. Committed to understanding and upholding organizational values, uncovering what is authentic and then elevating and strategically positioning brands, communications and campaigns. A unique and impressive ability to become one with clients.”

Dave B., Executive Director

“An absolute dream to have on the team. To step in like you did and connect the dots so quickly was truly impressive.”

Julie V., COO

“Super unique to work with. They have the ability to bring out the best in your business and work with enthusiasm that is contagious.”

Corrin R., CEO + Co-founder

“Helped us find a distinct difference in a commodity space. The work approaches strategy from a historical, global and human perspective and then focus in on uncomplicated, but rich, positioning.”

Eric L., CCO + Co-founder

about

John Frahm and Jaye Peterson of Space Horse Strategy creating problems for the photographer

John pairs imagination with effective insight generation to reveal and reframe unrealized opportunities for businesses of all sizes. Jaye uncovers the sweet spot where emotional branding and connected marketing ecosystems drive sustainable growth for iconic brands.

Together, with decades of experience, they act as strategic counter weights, making strategy fun. Clients value their ability to deliver a point-of-view high on empathy, low on ego, and free of B.S.