data-driven,
human-centered
strategy
> earth-based brand + marketing consultancy finding you fresh space to roam
we serve modern business leaders that share our belief that art and science coexist in all great work
an idea without evidence is merely speculation
an idea without creativity is easily ignored
but an evidence-based, creatively-driven idea becomes transformational strategy
with you, we create bespoke strategy that humanizes our world and elevates your brand to extrastellar heights
helping leaders
> define foundational objectives to reveal strategic market opportunities
quantitative + qualitative research
co-creation design + facilitation
trend + culture research
organizational growth planning
> generate single-minded propositions to occupy meaning in hearts and minds
audience mindset, motivation + messaging
brand platform + positioning
brand architecture portfolio planning
competitive + whitespace definition
> craft purposeful journeys to fulfill customer wants and needs
customer experience mapping
marketing communication frameworks
go-to market planning
measurement + optimization frameworks
work
kind words
“A ton of horsepower with strong intuitive senses. Our partnership has led us in so many new and valiant directions. Like codifying brand guidance into custom trained AI systems. That would never have been possible without a clear framework we trust. That’s led us to learn so much more about our own business, particularly in the AI space. We’ve spent 10 years searching for the Space Horse kind of partner.”
Rob Collie
Founder + CEO, P3 Adaptive
“Real props go to you both for cutting all of the traditional agency bullshit out of the equation and approaching brand strategy with a simple, yet powerful, framework.”
Nina Swienton
Global VP Marketing, Mastercam
“Space Horse has added value to our business, brand and product. Quality, intensely thoughtful, work on a diverse range of assignments. They write a symphony while others make noise.”
Robert Berends
Snowfoot, Founder + CEO
“Trusted at every client level, from executive to board, team member to stakeholder. Committed to understanding and upholding organizational values, uncovering what is authentic and then elevating and strategically positioning brands, communications and campaigns. A unique and impressive ability to become one with clients.”
Dave Blandford
Executive Director, State of Washington Tourism
“Super unique to work with. They have the ability to bring out the best in your business and work with enthusiasm that is contagious.”
Corrin Rogers
Muss, CEO + Co-founder
“You helped us get our swagger back as a leading global organization.”
Russ Bukowski
President, Mastercam
“An absolute dream to have on the team. To step in like you did and connect the dots so quickly was truly impressive.”
Julie Vessel
Chief Operating Officer, Mono
“Helped us find a distinct difference in a commodity space. The work approaches strategy from a historical, global and human perspective and then focus in on uncomplicated, but rich, positioning. A pleasure to work with and truly cares about the people and product.”
Eric Luoma
Chief Creative Officer, Fellow Inc.
about
Founded in 2021, Space Horse Strategy is a brand and marketing consultancy that helps client partners find new space to roam. Comprised of two creative brand, marketing and design veterans, John Frahm and Jaye Peterson, the firm focuses on delivering data-backed, human-centered strategy.
John pairs imagination with insight generation to reveal and reframe unrealized business opportunities. Jaye uncovers the sweet spot where emotional branding and marketing ecosystems drive sustainable growth.
Together, they act as strategic counter weights, co-creating with their client partners to make strategy as fun as it is effective. Clients value their ability to deliver a point-of-view thats high on empathy, low on ego and free of B.S.
